• RE/MAX Ultimate

6 Expert Secrets Of A Solid Marketing Plan

Need to jumpstart your business or take it to the next level? Craft a foolproof marketing plan by keeping these six secrets in mind.


Find what will set you apart from everyone else. Are you a lifelong resident of your town? Do you have a background in high-stakes negotiations? Your “next big idea” could be as simple as branding yourself as “The New Agent In Town” or as specific as being a Realtor that specializes in finding homes for veterans and community heroes. Whatever it may be, find your niche and commit to it.


You’ve got your big brilliant idea, but what do you want out of it? Decide what measurable result you want to see and make time for the tasks that are going to help you get there. Need more listing appointments? Spend an hour each day popping by FSBOs. Want more followers on social media? Spend one afternoon each week filming videos with valuable info.


Spoiler alert: it’s not about you. It’s about the client! Potential clients don’t care that you won the Rookie Of The Year award. They want someone who can eliminate their problems, ease their worries, and sell their house on their terms. Who’s your target audience? What are their problems? How can you solve them?


Before implementing anything, create a budget and stick to it! Without a budget, it’s easy to overspend on things you never really needed in the first place. A budget will force you to get creative with your spending and only swipe your card for what matters. If your resources are limited, consider narrowing your audience to a more specialized market. Remember: daily social media posts are 100% free!


Creativity will take your farther than money. Take cues from outside of the real estate industry - just because it hasn’t been done yet, doesn’t mean it can’t be! Let your personality shine through in your marketing and people will grow to know, like, and trust you.


At the end of the day, no amount of Facebook ads or direct mailers will replace the value of face-to-face connections. Attend community events, send handwritten notes thanking people for their time, and reach out to the people in your neighborhood. Creating and nurturing those relationships will lead to sales over time!